workflow – set up a Git precommit hook to run imageOptim on images so that unoptimized images never even get into the Git repo
fonts – just using @font-face, no inlining
just serving woff and woff2, best file size and adequate browser support for their audience (people on slow connections also tend to have browsers that don’t support woff, so they don’t get help up downloading fonts)
not optimized yet.
this is the hackiest part of optimization
going HTTPS only did slow down the site slightly
SpeedCurve for monitoring performance, relating deploys to changes in performance